What is social media? Social
media is an umbrella term for various online platforms that people use to
communicate with one another. These platforms are sites like Facebook, Twitter,
Instagram, and many others that people use to share photos, comments, videos,
and the like. Social media has arguably become the BEST marketing tool in the
world today, as so many people use it. By getting involved with social media, a
business can effectively reach out to consumers and interact with them in real
time.
How is Coca-Cola Buffalo utilizing social media? Coca-Cola Buffalo is actively engaging with consumers of our
products and our various partners through the social media platforms of
Facebook, Twitter, and Instagram. By doing so, we have demonstrated our
connection to the Buffalo community and collaborated with partners to increase
awareness their business. By continuing to build our social media, we have the
potential to greatly enhance our marketing capabilities and drive more
Coca-Cola sales in Buffalo.
Examples of what Coca-Cola has been doing.
·
Advertising our Cold Drink partners
through lunch Tweets
·
Promoting partners' events
·
Implementing a grocery "Deal of the
Week"
·
Sharing Coke-related information
·
Answering inquiries from consumers
·
Starting Coca-Cola related conversations
·
Showcasing the Buffalo area and our
pride as a local bottler
·
Run contests to engage consumers
